LIQUID Awarded for Three Submissions at the Creative Contest Annual Multimedia 2010
The Augsburg based design agency LIQUID | Agentur für Gestaltung is seen as a trendsetter in the new media sector. This is what the creative contest Annual Media 2010 has clearly shown. In its yearbook of Digital Marketing, the agency is featured with three submissions in the category of Event/Game/Installation. Two of the submissions can adorn themselves with the additional „Highlight“ award: The Living Book® of ROMA Rolladensysteme as well as The Living Book® of Papierfabrik Louisenthal. Also selected for the Annual Multimedia 2010 yearbook: »The Cube«, a specific kind of cube which can be used at trade fairs to enable multimedial corporate and product communications. »The Cube« is developed by LIQUID and KUKA Systems. For the yearbook, which has been issued for the 15th time now, a panel of experts decorated 97 works of German and Austrian agencies. This volume presents the best works of all new media sectors and also shows the latest trends.
Enthusiasm for an Unusual Installation
The Living Book® is an innovative media installation combining book, film and sound. It is specifically designed according to the requirements of each customer. With the help of its book, ROMA Rolladensysteme (the market leader of front-mounted roller shutters in Germany) succeeded in climbing up the next multimedial and interactive step on the ladder of their communication strategy in its customer forum. The installation for Papierfabrik Louisenthal, a leading producer of banknote and security paper, is used at international trade fairs. Some of the book's pages are made of security paper and the viewer is surprised with the pop-up of an original banknote.„The Living Book® as an unusual information medium brings our customers the desired amount in attraction and infotainment – at trade fairs, in companies and museums“ says Ilja Sallacz, designer and co-owner of LIQUID.
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