A fusion of book and film
The book comes alive and
inspires visitors in the museum or at the trade fair.
Simple
Skimming through a
book means communicating
with no inhibition threshold.
Reach anyone!
Sensational
A technical innvoation
that has a positive impact
on the image of your company.
The Living Book® attracts
attention because it is perceived
as a true innovation.
Synergistically
A perfect fusion
of several media types:
the simplicity of a book
combined with film elements,
3D animations and sound.
Sensitive
The Living Book®
activates many senses:
the senses of sight, touch,
of hearing and of smell.
Book
The main attraction of the installation is a bound book with high quality printed pages. The viewer recognizes a familiar medium. He feels the surface of the pages and immediately “understands” how to use the book.
The well acquainted medium of books goes down well with the public. The usage is well known and intuitive – all the more impressive and surprising is the performance of The Living Book ®: People move across its pages, adress the viewer directly and images awake with vivid intensity.
Where a conventional book is initially expected, the Living Book ® amazes with its fascinating interplay of print, film and sound – a surprise effect that sticks in the visitors memory.
Film
The desk forms the basis for the fixed book. An individual, precisely fitting film is projected onto each double page. Printed content and film merge to create a magical overall impression. This is how the book is brought to life in an exciting and effective way.
Complex topics are easily illustrated by animations. Extensive content can be conveyed in a varied and effective manner, even across several pages. The reader controls the reading speed of the “speaking book” himself. For many viewers, the book comes across like a “grimoire”.
Interactivity
Further information levels are viewed by a soft touch on the page surface. In this manner, multimedia applications can be controlled interactively and self-explanatory.
The twist: The technology remains invisible to the viewer. Paper and skimming behavior of the book are not affected! The book remains in its original form and the viewer can still feel the surface texture.
The usage matches that of a touchscreen. The pleasant feeling of printed paper makes the control a surprisingly different experience than the touch-sensitive monitors, that you are accustomed to.
Click here to see an article of the Bayerischer Rundfunk about The Living Book®.
